Sunday, September 28, 2014

TOMS to Collaborate with Target

In a stroke of good fortune for design-minded gift givers with a charitable bent, Target is linking up with TOMS for a holiday collection of home goods, apparel, and accessories for women, men, and children. All items, from a scented candle and wool blanket to a denim jacket and, of course, classic slip-ons, will be under $50 each. Los Angeles-based TOMS, a past winner of the Cooper Hewitt People’s Design Award, is adapting its buy-one-give-one model for the Minneapolis mega-retailer: for each item purchased from the collection, Target is donating a blanket, meals, or shoes in partnership with TOMS and American Red Cross Disaster Relief, Canadian Red Cross Disaster Relief, Feeding America, and Food Banks Canada. Target estimates that “TOMS for Target” has the potential to provide more than 11 million meals, blankets, and shoes to those in need. The collection is set to launch on November 16 at all Target stores in the U.S. and Canada, as well as Target.com.

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